Honey&Claret is home for those who find beauty in the macabre. It’s an ode to vampiric, gothic alternative aesthetics and lifestyles, and to those who adore them.
At its heart, consider this a place of inspiration if you wish to infuse darker and more gothic elements into your wardrobe, lifestyle and decor.
We don’t strictly adhere to any particular subculture or set of rules. Instead, we aim to curate a space that encapsulates the feeling of moonlit walks, withered rose petals, and well-loved memento mori.
Our shop features gothic-inspired home decor, wearables like acrylic pins, and display pieces like acrylic standees. There are plans to launch digital products and stationery sets in the future, too.
Our blog serves as a growing library of content catered to the macabre, from literature recommendations to fashion and makeup reviews to interviews with other creators in the space.
We invite you to visit our FAQ and Shop Info pages to learn more, or to subscribe to our mailing list to keep on top of all the latest information.
Welcome to a home that you can call your own, sanguinary darlings. We hope that you enjoy your stay.
A peek behind the curtain
Honey & Claret is run by a small team, whom you can read more about here, who are deeply infatuated with all things elegant and gothic. After spending endless hours enjoying the delightfully dark content of others, they decided to embark on a creation of their own.
Thus, Honey & Claret was born with the hope that it could become a comfortable place to spend time. It’s meant to be a space where gothic-inspired writing, fashion and art, and the people who love it, can flourish.
Our Ethos
We believe that dark alternative lifestyles, aesthetic and fashions should be all-inclusive. They are meant for everyone regardless of skin color, race, ethnicity, gender, body type, sexual orientation, and so on.
We don’t believe that a person needs to be a walking encyclopedia to prove their interest in a dark aesthetic niche, nor do we believe that someone should only be allowed to express themselves within the confines of a single aesthetic.
We wish for our space to be a comforting place for all, free of judgment and elitism, with room to safely experiment and grow.
Thank you for joining us here.